Top 5 Tips to Make your Brand Resonate

Top 5 Tips to Make your Brand Resonate

LCW’s Marketing Wizard, Claudia Neal-Shaw shares her insight into how to make your brand stand out from the rest. Whether you’re in small business, a big corporate or a sole trader, making your brand resonate with your client base can be challenging. The market...
Diversity & Inclusion – ‘6 Behaviours That Stick’

Diversity & Inclusion – ‘6 Behaviours That Stick’

Every organisation, committed to creating a truly unique Diversity & Inclusive Leadership culture that ‘sticks’ can distinguish between Diversity [the representative] and Inclusion [a culture founded on mutual trust and respect evidenced by a feeling...
Education – Is your image costing you $$$

Education – Is your image costing you $$$

Is your brand reflecting who you are? Is what you wear creating confidence around your business? There is a strong movement surrounding people stepping out and becoming the face of their business – think Camilla, Richard Branson. It’s no longer enough to just...
What Aloe Beauty can do for you and your teens

What Aloe Beauty can do for you and your teens

As any mother can tell you, teen skin can vary from very dry to very oily.   Michele McCulloch started Aloe Beauty as she knew first hand there was a gap in the market. “With a daughter approaching her teens and having suffered from dry and sensitive skin I was at a...